RECR 4200 Commercial Recreation


Commercial Recreation

University of North Texas Recreation 4200, Spring Semester 1998 Tuesdays and Thursdays - 2:00 p.m. to 3:20 p.m. Room 219 - PEB Instructor: John R. Collins, jr. Office Hours: Monday, Wednesday, and Friday: 3:00 p.m. to 5:00 p.m., or by Appointment: 565-3422, PEB - Room 210-Q


Americans with Disabilities Compliance

The Department of Kinesiology, Health Promotion, and Recreation does not discriminate on the basis of disability in the recruitment and admission of students, the recruitment and employment of faculty and staff, and the operation of any of its programs and activities, as specified by federal laws and regulations. The designated liaison of the Department is Dr. Chwee Lye Chng, Physical Education building, Room 209, 565-2651. Copies of the Department of KHPR ADA Compliance Document are available in the Chair’s Office, Physical Education Building, Room 209. Copies of the College of Education ADA Compliance Document are available in the Dean’s Office, Matthews Hall, Room 214. The student has the responsibility of informing the course instructor of any disabling conditions that will require modifications and avoid discrimination.


Family Educational Rights and Privacy Act

Students have the right to expect their grades will be kept confidential. During this class it may be necessary for you to pass your assignments forward to the instructor or it may be necessary for the instructor to call your name and then return graded material to you by passing it across the room. The instructor, under the reasonable assumption guidelines, assumes students are collecting only their own materials. Every attempt will be made to keep your information confidential. Your signature indicates that you understand and agree to pass materials to and from the instructor via other students. Should you choose not to sign, you will have to personally meet with the instructor to submit and receive assigned material. Neither your course grades nor grades for any assignment will be posted in a way that could result in your being identified by other students or faculty members.


Academic Dishonesty

Cheating will not be tolerated in the class. You are not to receive information from another student or give information to another student during a test or quiz. You are to use only your memory during examinations. Students caught cheating during an examination will be charged under the University's Code of Student Conduct. Among other punishments, students found guilty run the risk of having their score changed to a zero, receiving a grade of "F" for the course, and/or dismissal from the University.

E-mail Accounts

Each student needs to obtain an E-mail account by going to the Computing Center in the Information Science Building (ISB), Room 119, between 7 am to 7 pm, Monday-Friday. Apply for free access and in about three days your account information will be available with a Student ID. Information on computer lab sites and operating hours is also available at this office. You can purchase software to access your E-mail for $2.00/disk on the bottom floor of the UNT Bookstore. I will expect a E-mail message from you by Wednesday, January 28, 1998. Utilize this form of communication to correspond with me regarding course material or any other pertinent matter.


The purpose of this course is to equip the students with the basic understanding of the nature and function of recreation in commercial settings by surveying the development and management of commercial goods and services offered in the leisure market.

Required Reading

Crossley, J.C. & Jamieson, L.M. 1997. Introduction to Commercial and Entrepreneurial Recreation. Revised Edition. Champaign, IL: Sagamore.


Course Objectives


Upon satisfactory completion of this course, the students will be able to;

  • understand the economic, social, and environmental impacts of commercial recreation
  • understand the systematic entrepreneurship and entrepreneurial strategies as they relate to commercial recreation;
  • understand the economic concepts related to commercial recreation;
  • understand the basic factors involved in starting a commercial recreation enterprise;
  • understand the financial management, marketing, and operations management in commercial recreation settings;
  • understand the travel and hospitality industries as they relate to commercial settings;
  • understand the segments of the local commercial recreation enterprises.

Point Totals (Percent)

30% Examination I

30% Examination II

20% Assignment 1 - Group Project and Presentation

20% Participation (contribution, attitude, preparedness)



Grading Assignments



A = 100-90 Excellent - Indicates exceptional achievement. Discussed relationships thoroughly, relates evidence supporting or refuting viewpoints of text.

B = 89-80 Good - Indicates extensive achievement. Discussed relationships and viewpoints requested. Use of course material is obvious.

C = 79-70 Satisfactory - Indicates acceptable achievement. Answered all questions, etc. Use of course material is apparent.

D = 69-60 Fair - Indicates minimal achievement. Responded inconsistently. Use of course material not obvious.

F = 59-00 Unsatisfactory - Indicates inadequate achievement. Did not, in general, meet the assignment criteria or did not complete the assignment.


NOTE: The grading scale represents a preliminary cutoff between grades, with the final determination dependent upon the overall class performance.

Class Policies

The course will be governed by all policies described in the Faculty Handbook, the Student Guidebook, and the Undergraduate Catalog of the University of North Texas.

Make-up exams will not be given. Students with scheduling difficulties must make arrangements with the instructor prior to the exam. Valid proof of any accepted absence must be provided within 7 days after returning to class to be credited accordingly. Assignments turned in after the due date without prior approval will be subjected to a full grade reduction for each 24 hours beyond the due date. Assignments must be typed and follow a consistent style (a word processor software program is recommended). Professional "quality" for each of the assignments is the standard. A deduction in grading will occur for sloppiness, grammatical, spelling, and typographical errors. All examinations are to be returned to the instructor before leaving the classroom.


Course Calendar


The assigned readings will prepare you for the material to be presented in the lectures. It is expected that you will have Read This Material Before Coming To Class. Please bring the syllabus to class each session to record any changes in topic or assignment.

Tues, 1-20 Overview, Requirements, Structure, Policies, and Assignments  
Thur, 1-22 Overview of Commercial Recreation  Chapter 1
Tues, 1-27 The Entrepreneur and the Intrapreneur Chapter 2
Thur, 1-29 Business Plan  Chapter 4
Tues, 2-3 Business Plan (continued)  
Thur, 2-5 Marketing  Chapter 6
Tues, 2-10 Marketing (continued)  
Thur, 2-12 Marketing (continued)  
Tues, 2-17 Financial Management  Chapter 5
Thur, 2-19 Financial Management (continued)  
Tues, 2-24  Risk Management Chapter 7
Thur, 2-26 Customer Service  Chapter 7
Tues, 3-3 Guest Lecture  
Thur, 3-5 Guest Lecture  
Tues, 3-10 Examination I Review  
Thur, 3-12 EXAMINATION I  
Tues, 3-17 SPRING BREAK  
Thur, 3-19 SPRING BREAK  
Tues, 3-24 Examination I Results  
Thur, 3-26  Nature of Commercial Recreation   Chapter 3
Tues, 3-31 Commercial Recreation Programming  Chapter 8
Thur, 4-2 Local Commercial Recreation Chapter 11
Tues, 4-7 Local Commercial Recreation (continued)   
Thur, 4-9 Travel Industry   Chapter 9
Tues, 4-14 Travel Industry (continued)  
Thur, 4-16 Travel Industry (continued)  
Tues, 4-21 Hospitality Industry   Chapter 10
Thur, 4-23  Hospitality Industry (continued)  
Tues, 4-28 Guest Lecture  
Thur, 4-30 Guest Lecture  
Tues, 5-5  Group Presentations  
Thur, 5-7 Examination II Review  
Tues, 5-12 EXAMINATION II 1:30 pam. to 3:30 p.m.  

      NOTE: The schedule on this page is tentative and could be subject to change.
   Commercial Recreation Recreation 4200, Spring Semester 1998 Business Plan Assignment

Select an existing commercial recreation enterprise (must have final approval from course instructor) that will allow you to use them as your case study for conducting a business analysis. Not only use the outline provided to conduct the case study analysis of the business, but refer to the feasibility study as outlined in Chapter 4 of the text and the attached example as a guide as to the content and elements for your final report.

Chapter 1

Description of the Business
Vision Statement
Mission Statement
Strategic Goals
Company Overview
Present Situation

Chapter 2

Location Analysis
Overall demographics of the Area
Community Environment
Business Environment
Specific Site Analysis

Chapter 3

Management Analysis
Major Operational Considerations

Chapter 4

Market Analysis
Market Definition
Market Segmentation
Strengths and Weaknesses
Competition Analysis
Customer Profile
Demand Projection
Market Share
Marketing Plan

Chapter 5

Financial Analysis
Start-up costs
Operating Costs
Revenue Projections

Use your selected business to compile as much of the analysis information that you can or that they are willing to share, but you will also have to use the resources at the library as well. The final report should be bound with a title page and table of contents. Use one inch margins all around with a size 12 font and double spacing. Include all sources on a reference list at the end of the report.

This project will be due on Thursday, April 30, 1998 at the beginning of class.

You will also be required to present your analysis to the class on Tuesday, May 5, 1998.

If you encounter any trouble, do not wait, hesitate, or delay seeking my assistance.